Featured Toys & Games:

  • Kendama
  • Thames & Kosmos<br/> Air Stream Machine
    Thames & Kosmos
    Air Stream Machine
  • Plus-Plus
  • NEW! Spot It Gone Camping

    Spot It Gone Camping

    Age 7+, 2-8 players $12.99

  • Clearance Corner

    Newly Expanded Clearance Corner
    At Our Rhinelander Location.
    Stop In and Check Out the Deals.

    arriving weekly in Both Stores!

    SUMMER SALE Aug 6-17th!
    View PDF Sale Flyer

Welcome to Your Northwoods Specialty Toy Store!

You'll find toys, games, and puzzles with high play value and staying power, plus a knowledgeable sales staff that can explain what a child can do with the toy not just what the toy can do. Visit us and experience the selection of fun, safe toys and games that motivate children to:

  • Unplug & Get Moving
  • Design & Build
  • Investigate & Discover
  • Use their Imagination

Make our day, come in and play. Be sure to experience the aisles of smiles during your next visit to the Wisconsin Northwoods!

  • Two Locations

    225 W. Front St.
    Minocqua, WI
    Tel: 715-356-7778
    Store Hours
    Mon-Sat: 9am - 6pm
    Sun & Holiday: 10am - 5pm

    21 S. Brown St.
    Rhinelander, WI
    Tel: 715-362-7778
    Store Hours
    Mon-Sat: 9am - 6pm
    Sun & Holiday: 10am - 3pm

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  • Astra Toy Member