Featured Toys & Games:

  • Kendama
  • Thames & Kosmos<br/> Air Stream Machine
    Thames & Kosmos
    Air Stream Machine
  • Plus-Plus
  • Get Paid to PLAY!

    Part time summer positions available at the Minocqua store. Perfect for college or high school students,  the shifts will likely be 4-5 hours/day 4-5 days/week, no evenings, but some weekends and holidays. If you like to play games, are interested in education, and want to get paid to play this summer, please download the employment application at or pick one up at the Minocqua store.

  • Clearance Corner

    Newly Expanded Clearance Corner
    At Our Rhinelander Location.
    Stop In and Check Out the Deals.

    Arriving Weekly in Both Stores!

Welcome to Your Northwoods Specialty Toy Store!

You'll find toys, games, and puzzles with high play value and staying power, plus a knowledgeable sales staff that can explain what a child can do with the toy not just what the toy can do. Visit us and experience the selection of fun, safe toys and games that motivate children to:

  • Unplug & Get Moving
  • Design & Build
  • Investigate & Discover
  • Use their Imagination

Make our day, come in and play. Be sure to experience the aisles of smiles during your next visit to the Wisconsin Northwoods!

  • Two Locations

    225 W. Front St.
    Minocqua, WI
    Tel: 715-356-7778
    Store Hours
    Mon-Sat: 10am - 6pm
    Sun & Holiday: 10am - 4pm

    21 S. Brown St.
    Rhinelander, WI
    Tel: 715-362-7778
    Store Hours
    Mon-Sat: 9:30am - 5:30pm
    Sun: Closed

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  • Astra Toy Member