Featured Toys & Games:

  • Kendama
  • Remote Control Machines
    Remote Control Machines
  • Science Laboratory
    Science Laboratory

  • Winter Sale

  • Fan Hands

Welcome to Your Northwoods Specialty Toy Store!

You'll find toys, games, and puzzles with high play value and staying power, plus a knowledgeable sales staff that can explain what a child can do with the toy not just what the toy can do. Visit us and experience the selection of fun, safe toys and games that motivate children to:

  • Unplug & Get Moving
  • Design & Build
  • Investigate & Discover
  • Use their Imagination

Make our day, come in and play. Be sure to experience the aisles of smiles during your next visit to the Wisconsin Northwoods!

  • Two Locations

    225 W. Front St.
    Minocqua, WI
    Tel: 715-356-7778
    Store Hours
    Mon-Sat: 10am - 6pm
    Sun: 10am - 4pm

    21 S. Brown St.
    Rhinelander, WI
    Tel: 715-362-7778
    Store Hours
    Mon-Fri: 9:30am - 5:30pm
    Sat: 10am - 4pm
    Closed Sundays


    DECEMBER 25th*

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  • Astra Toy Member